Social Media Credibility: Limitations and Organizational Effects

There are many different social media sites that have gained popularity, but it is often difficult to point out the effects that these sites have on credibility. How do we determine a credible social media site from a non-credible one? This post will briefly explore the companies that are seen as credible, and how this can actually effect the company’s image. I will specifically discussing a unique article, written by Mark Schaefer, regarding how choosing a social media platform for a business is complex, yet there are factors that can be factored to help make a good decision for one’s organization.

On businessgrow.com, Mark Schaefer discusses the best companies for one’s business, which he concluded based off of one goal, consisting of three categories. The goal should be to choose a platform that is a mixture of customer awareness, business intelligence, and able to create awareness. He expanded further and made awareness the importance of three groups, “weak versus strong links”, “reliable reach”, and “role of content”. He described the first being essential in regards to the fact that it is important to establish a relationship with your audience, and it is not just about having more number than one another. Similarly, his next topic, “reliable reach”, he says companies should target their niche market, as they already have a set established audience. Lastly, he says the role of content is important to social media success. Each social media platform, he describes, “require different types of content, some simple, some complex. This is important for a business to consider”.

Schaefer then goes on to explaining the specific limitations of multiple social media platforms. For example, Twitter, while widely popular, he describes how it is, “not as simple as it may appear”. Although you are limited to 140 characters, it can be quite difficult creating something meaningful in that small space.” He also mentions how Instagram is very widely popular, and given the little amount of work invovld in posting, is highly effective. However, not surprisingly, he concludes that every social media platform will have positives and negatives. While Facebook is the most widely used, it does have its limitations (ex. taking a lot of money to build an audience).

Personally, I found Schaefer’s article intriguing, as I assumed Facebook would be the go-to brand, given its popularity. It is interesting to see how Schaefer breaks up social media sites, with their limitations, as well as positive effects they can have.

Question: What do you guys think of his article, do you agree or disagree with Schaefer’s arguments and ideas?

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What are the best social media platforms for your business?